Of the millions of niches out there on the internet, online casinos and online gambling is one of, if not the most competitive of them all. With billions of dollars in gambling business up for grabs, thousands of online casinos have popped up all over the world, vying for a piece of the pie. Tens of thousands more casino review sites, gambling portals, casino blogs and more are also out there, each one trying to break onto the first page of the Google results.
Given the ultra-competitive nature of the business, utilizing sound SEO strategy in order to get your site found is a must. That being said, many online casinos and gambling sites fail to use proper SEO techniques, with long-term success often sacrificed for short-term gains, or vice-verse.
SEO in online gambling often skews towards black hat techniques like aggressive link-building on dummy sites, poorly written content focused on on keyword stuffing, and duplicating material from other sites. While this can be effective in the short term, a site might be able to be number one in the rankings for a high-volume keyword for a few weeks, it burns through brands and domains quickly and fails to build up any sort of long-term following.
Instead, online casinos and gambling sites should instead follow a multifaceted SEO strategy. A good example would be to look at the marketing successful strategy of Vegasmaster.com, a popular online gambling portal providing casino news and reviews.
One of the things that has made VegasMaster one of the industry leaders is that it doesn’t trade long-term success for immediate gains. While aggressive link-building has its place and is something they do, they do it through quality content on relevant websites. Furthermore, VegasMaster fills its own website with original, high-quality content instead of cheap rehashes of old content.
It is this combination of white hat and gray hat techniques which allows VegasMaster and other successful sites to not only achieve excellent search results, but to stay on the first page month in and month out. Most gambling websites and online casinos have bad SEO strategies and should take the time to reevaluate their marketing techniques.
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